During an engagement with Association Publication Evaluations, a discussion with your creative director or designer will cover the following:
Creative Director = Communicator NOT Designer
- Effective layouts and designs get editorial read
Publication design basics
- Grids, sections, continuity, pagination, typography and layouts
Working with your editorial department
- How to assist with the editorial department’s mission
- Navigating the editorial vs. sales battle
- Headlines, cutlines, pull quotes, jumps
Working with your sales department
- Understanding the sales department’s goals
- Navigating the editorial vs. sales battle
- Placing ads
- Creating a workflow system
- Foolproof proofing
- Creating ads for advertisers
- Creating and using house ads