During an engagement with Association Publication Evaluations, the initial meeting and follow-up emails and phone calls with your editorial director will cover the following:
Segmenting your audience
- Members by interest/specialty
- Members by generation
- Vendors/Suppliers
- Allied industries/professions
Creating your editorial flow
- Front of Book
- Departments
- Columns
- Features
- Back of Book
Creating editorial calendars that serve and sell
- Addressing advertiser categories
- Annual issues
- Special features
- Trade show issues
- Departments and columns
Locating writers
- Industry experts/SMEs
- Freelance writers
- Public relations firms
- Creating advisory boards
Creating writers’ guidelines
- Your style guide
- Workflow
- Contracts (print rights, Internet rights, re-print rights, work-made-for-hire)
Moving print editorial to your website
- Using your print publication to increase your website and social media traffic
- Off-month publishing
- Digital tools
- Socializing your content
Creating a workflow system
- Assignments
- Deadlines
- Pre-deadline reporting
- Submission mechanics
Working with your art department
- Understanding the goal of the art department
- How art promotes editorial
- Editing to increase readership
- Using cutlines and captions
- Effective headline writing
Working with your sales department
- Creating editorial calendars that sell, ethically
- Ethics of advertisers as contributors, sources, subjects