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# Association Publication Evaluations

Creating Better Newsletters and Magazines

## Sitemaps

- [XML Sitemap](https://magmakeovers.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://magmakeovers.com/blog/)
- [Media Kit Sample](https://magmakeovers.com/media-kit-sample/) - Media Kit Sample
- [Partnership Program](https://magmakeovers.com/partnership-program/) - NAPPS Partner Opportunities
- [Hello world!](https://magmakeovers.com/hello-world/) - Do you need help with your association's magazine or newsletter?

## Pages

- [Welcome to APE](https://magmakeovers.com/) - Is your association's magazine or newsletter an asset or an add-on? Learn about strategic, as well as tactical, association publishing techniques. . Read More
- [Case Studies](https://magmakeovers.com/magazine-case-studies/) - Facility Facility is the member magazine of the International Association of Pickleball and Padel Facilities. Steve directed the launch of the magazine, working with the membership, marketing and sales staff of the organization. Two-Fold Strategy The digital magazine has two purposes: to serve as the pickleball and padel facility industry's trade magazine, and to promote
- [eLearn Course](https://magmakeovers.com/elearn-course/) - Check out Steve Milano's self-paced eLearning course, "Trade Association & Nonprofit Publishing Best Practices," offered by Columbia Books, International. Modules cover: Strategic planning Editorial Design Sales Finance Digital strategies Meetings integration This course qualifies for 8 ASAE CAE credits!
- [About APE](https://magmakeovers.com/about-ape/) - APE is owned and operated by Steve Milano, who personally performs client engagements, working with you and your staff on every aspect of your publication's analysis and review. Steve has worked as a “magazine doctor” for more than 25 years, specializing in restructuring, re-branding and repositioning trade association and nonprofit magazines and newsletters. He has
- [Articles by Steve Milano](https://magmakeovers.com/articles-by-steve-milano/) - Newsletter or Professional Journal: What Should Your Publication Be? Calculating the True Cost of an Association Publication 10 Tips for Creating Engaging Content on an Association Budget Magazine Startup Checklist How to Set Magazine Ad Rates Print Ad Sales Tips Types of Magazine Editors Ethics of Magazine Advertising Policies How to Get Magazine Sponsors What Does
- [Contact](https://magmakeovers.com/contact/) - If you have any questions, please contact Steve Milano at info(at)magmakeovers.com.
- [Testimonials](https://magmakeovers.com/testimonials/) - Click for a list of Milano webinar and eLearning course attendees Steve was instrumental in helping NAPPS re-brand our magazine, which not only helped make it a more valuable member benefit, but also made it more attractive to our industry partners and raised our image throughout the pet profession. John D'Ariano, past president, National Association
- [Who has attended Steve's courses?](https://magmakeovers.com/who-has-attended-steves-courses/) - More than 150 executive directors, association management company staff members, nonprofit and association department heads and publishing consultants have attended Steve's webinars and elearning course. Alpha Gamma Delta Alpha Gamma Rho American Staffing Association American Academy of Neurology American Academy of Orthopaedic Physicians American Association for Laboratory Animal Science American College of Chest Physicians American
- [Publication Financial Spreadsheets](https://magmakeovers.com/publication-financial-spreadsheets/) - MagazineBudget MagazineBudgetWCellCalcs
- [Engagements](https://magmakeovers.com/how-does-an-engagement-work/) - How Does an Engagement Work? An engagement with Association Publication Evaluations consists of a six-part program to restructure, re-launch or reorganize your newsletter or magazine and its related activities. Step #1 – Pre-Meeting Analysis After an introductory conversation with your executive director/CEO, Steve Milano will review sample copies of your publication, collateral materials and website
- [Magazine Publishing Budget](https://magmakeovers.com/magazine-publishing-budget/)
- [Finanacial Analysis](https://magmakeovers.com/finanacial-analysis/) - Do you know what your publication is really costing you by the time you add up your staff time, overhead, manufacturing expenses and opportunity costs? Whether your magazine or newsletter is a promotional expense, member benefit or profit center, it’s important that you break down your publishing costs in detail to help with strategic planning
- [Evaluate Your Publication As It Now Stands](https://magmakeovers.com/evaluate-your-current-publication/) - Is your association's magazine or newsletter an asset or an add-on? Look at your association's mission statement. Is there any part of it your newsletter or magazine can't improve, in terms of your strategic goals for the association? What Association Publications Should Do The most successful associations have publications that aren't stand-alone communications pieces – they integrate into
- [Building Your Publication's Team](https://magmakeovers.com/building-your-publications-team/) - Five virtuoso musicians won't necessarily make a very good band or ever produce a hit record. The same is true of newsletter or magazine staff members who don't understand each of their co-worker’s roles and both the strategic and tactical goals of a publication. You can hire a graduate from a top journalism school, an
- [Digital Delivery](https://magmakeovers.com/digital-delivery/) - Is your publication online? Is it free or password-protected? Are you delivering it via a PDF file instead of mailing a print version? Making the conversion from print to digital requires careful thought: If you’ve already made the switch, have you compared the effect on your membership recruitment, renewal and more importantly, participation? Is your
- [Design Issues](https://magmakeovers.com/design-issues/) - During an engagement with Association Publication Evaluations, a discussion with your creative director or designer will cover the following: Creative Director = Communicator NOT Designer Effective layouts and designs get editorial read Publication design basics Grids, sections, continuity, pagination, typography and layouts Working with your editorial department How to assist with the editorial department’s mission
- [Editorial Issues](https://magmakeovers.com/editorial-issues/) - During an engagement with Association Publication Evaluations, the initial meeting and follow-up emails and phone calls with your editorial director will cover the following: Segmenting your audience Members by interest/specialty Members by generation Vendors/Suppliers Allied industries/professions Creating your editorial flow Front of Book Departments Columns Features Back of Book Creating editorial calendars that serve and
- [Publication Brand Management](https://magmakeovers.com/publication-brand-management/) - Do you have a four- or five-word slogan that sums up exactly what your association is? Is that slogan on your website, under the title of your magazine (on the cover) and on every printed marketing piece you produce? Having a brand and managing it is critical to maximizing your status in your industry, working
- [Sales/Non-Dues Revenue Issues](https://magmakeovers.com/salesnon-dues-revenue-issues/) - During an engagement with Association Publication Evaluations, a discussion with your sales director will cover the following: Sales- vs. product-oriented organizations Pushing advertisers in Pulling advertisers in Selling your circulation Effectively presenting your readership Are audits necessary? Comparing your numbers to the competition's Reader surveys Working with editorial departments How sales and editorial can work
- [Membership Recruitment & Retention](https://magmakeovers.com/membership-recruitment-retention/) - "If your association's publication looks professional, people will want to affiliate with you and you'll attract and retain more members!" - Generic magazine consultant Make no mistake about it, the more professional you look, the more people will give you a second look. But successful trade associations know that a cosmetic makeover is not the key to
- [Strategic vs. Tactical Publishing](https://magmakeovers.com/strategic-vs-tactical-association-publishing/) - Strategic vs. Tactical Association Publishing The main difference between publishing strategies and tactics is that a strategy is what you want to do, while a tactic is how you do it. As a publishing consultant, my goal is not simply to help you create a better-looking newsletter or magazine. It's to help you create a better-performing publication, or one
- [APE Pricing Structure](https://magmakeovers.com/ape-pricing-structure/) - Full Publication Engagement The fee for a full publication evaluation is $5,000 and includes a trip by Steve Milano to your office to meet with your staff (travel expenses included in the $5,000 fee). It includes the six-step engagement process that includes a strategic analysis, hand-in-hand work with your staff and contractors, the tactical roadmap to implement

## Categories

- [Uncategorized](https://magmakeovers.com/category/uncategorized/)