Editorial Issues

During an engagement with Association Publication Evaluations, the initial meeting and follow-up emails and phone calls with your editorial director will cover the following:

Segmenting your audience

  • Members by interest/specialty
  • Members by generation
  • Vendors/Suppliers
  • Allied industries/professions

Creating your editorial flow

  • Front of Book
  • Departments
  • Columns
  • Features
  • Back of Book

Creating editorial calendars that serve and sell

  • Addressing advertiser categories
  • Annual issues
  • Special features
  • Trade show issues
  • Departments and columns

Locating writers

  • Industry experts/SMEs
  • Freelance writers
  • Public relations firms
  • Creating advisory boards

Creating writers’ guidelines

  • Your style guide
  • Workflow
  • Contracts (print rights, Internet rights, re-print rights, work-made-for-hire)

Moving print editorial to your website

  • Using your print publication to increase your website and social media traffic
  • Off-month publishing
  • Digital tools
  • Socializing your content

Creating a workflow system

  • Assignments
  • Deadlines
  • Pre-deadline reporting
  • Submission mechanics

Working with your art department

  • Understanding the goal of the art department
  • How art promotes editorial
  • Editing to increase readership
  • Using cutlines and captions
  • Effective headline writing

Working with your sales department

  • Creating editorial calendars that sell, ethically
  • Ethics of advertisers as contributors, sources, subjects