Is your publication online? Is it free or password-protected? Are you delivering it via a PDF file instead of mailing a print version?
Making the conversion from print to digital requires careful thought:
- If you’ve already made the switch, have you compared the effect on your membership recruitment, renewal and more importantly, participation?
- Is your digital publication driving attendance to your annual meeting or continuing education events? How have advertisers and sponsors accepted your digital publication?
- What is your social media strategy? Are you maximing your search engine optimization efforts (SEO)?
- Did you know Google has devalued keywords in favor or social sharing?
APE can discuss with you your digital publishing efforts from both strategic and tactical standpoints. APE does not offer SEO consulting, but can help you develop your digital plan and direct you to the specific vendors who can help you execute it.