Design Issues

During an engagement with Association Publication Evaluations, a discussion with your creative director or designer will cover the following:

Creative Director = Communicator NOT Designer

  • Effective layouts and designs get editorial read

Publication design basics

  • Grids, sections, continuity, pagination, typography and layouts

Working with your editorial department

  • How to assist with the editorial department’s mission
  • Navigating the editorial vs. sales battle
  • Headlines, cutlines, pull quotes, jumps

Working with your sales department

  • Understanding the sales department’s goals
  • Navigating the editorial vs. sales battle
  • Placing ads
  • Creating a workflow system
  • Foolproof proofing
  • Creating ads for advertisers
  • Creating and using house ads